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HPU places 9th in national student advertising competition

    By Leilani Lee. May 1, 2014 - 10:49 am


HPU’s Akamai Advertising team placed 9th in the 2014 National Student Advertising Competition. 

After winning the Mary Kay NSAC Hawaii District 13 title against Chaminade, Akamai began preparing for the virtual semifinals that were held April 25.

The audio virtual semifinals included a 15-minute phone question and answer with the national judges.  After the question and answer portion concluded, Akamai anxiously awaited its score.

The team discovered that they placed ninth, just one point shy from tying with the University of Texas at Austin for the eighth place national spot.  Akamai Advertising jumped seven spots from their 16th place title last year.

NSAC professor AnnMarie Manzulli was proud of Akamai’s accomplishment.

“Hold your head high and note you are competing with some big name universities. Your hard work paid off and made it possible to brand HPU in this capacity,” she said.

After receiving its score Akamai discussed the positive aspects of their campaign, as well as opportunities for growth. The team will bring all they learned into next year’s competition.

“The most valuable lesson I’ve learned this year is that people are capable of amazing things, if you give them the chance to be,” said second-year NSAC student and creative director Jairus Kiyonaga. “One of my main goals this year was to identify my classmate’s talents and motivate them to want to contribute to different sections of the campaign book.

“I only hope that I was able to help my team discover skills they never knew they had, so they can build on those skills for the future.”

Laetitia-Laure Brock, education services manager of the American Advertising Federation tweeted our team member Pualani Kalakau: “The Mary Kay judges really liked you work, you should be very proud of what your team has accomplished this year.”

More than 150 universities compete in NSAC each year.

The top 18 schools advance from district competitions to the semifinals where the top eight schools are chosen to compete in nationals.

The top eight schools will compete in Florida May 28-31 at the Admerica! 2014 conference.

The HPU NSAC 2014 presenting team included: Teakre Vest, Kawena Carvalho-Mattos, Masele Ivey, Alexandria Dupraw, Olivia Opdahl; and team members included Shalden Cardano, Courtney Coleman, Laura Essenberg, Joseph Graves, Jocelyn Hall, Pualani Kalakau, Jairus Kiyonaga, Leilani Lee, Marcelyn Miracle, Daniella Montinola, and Angela Thai.

Photo by: AJ Searles.

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