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Palcohol – the future of drinking?

    By Brittney Nitta-Lee. May 4, 2014 - 1:28 pm


Powder that turns water into rum and vodka, also known as Palcohol, was granted a label of approval by the Alcohol and Tobacco Tax and Trade Bureau April 8.

According to CBS News, a spokesman told Jan Crawford that the approval was an error; the label was withdrawn 13 days later.

Lipsmark produces Palcohol, which was created by Mark Phillips. Phillips, told CBS News that he needs to resubmit the labels for approval, and it will be in stores this fall.

The portability of this product allows people to take it anywhere. It would make it easier to sneak it in a movie theater, restaurant or even class. The way that this product works is by simply mixing water with powder, so people who are underage would have an easier time drinking it without anyone knowing.

“People could sneak it into the club and put it in their drinks, or even put it in a glass of water so that they don’t have to pay for an alcoholic drink,” said Rachel Samson, a fourth-year nursing student at HPU.

The powdered alcohol would be easily accessible online and to anyone who is of age to buy liquor in stores, it will also be available overseas.

“It could be a problem for underage kids since it seems like it’d be easier to hide or sneak around than a big glass bottle,” said English major Jessie Victor.


College students would also be able to bring this powdery drink to parties and not have to worry hiding any alcohol bottles while walking into their dorm. One pouch is equivalent to a standard drink and in different flavors such as, Cosmopolitan, Mojito, Powderita and Lemon Drop.

“I think it’s going to be a novelty thing,” Victor said. “It might be cool at first for people going to house parties and stuff, but I’d rather have the real thing.”

The product also presents potential health risks and an increase in underage drinking. Some people are interested in experimenting different ways to consume the powder by sprinkling it on their food or snorting it.

“We’ve added volume to the powder so it would take more than a half of a cup of powder to get the equivalent of one drink up your nose,” Lipsmark stated. “You would feel a lot of pain for very little gain. Just use it the right way.”

Palcohol has a ways to go before it hits your local grocery store, but countries such as Japan, Germany and Netherlands have similar products that are on shelves.


One Response to Palcohol – the future of drinking?

  1. Drew Reply

    May 5, 2014 at 11:57 am

    It might be a good idea to mention that the FDA rescinded its approval on the same day it approved it.

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