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Year of the Underdog: HPU Takes 6th at NSAC

    By Cassandra Trevino. June 29, 2015 - 12:02 pm

From left to right: Romain Caiette, Shalden Cardano, Sona Pisova, Sandra Nedal, Evelina Odsvall, Yvonne Denné, Jairus Kiyonaga, Dionne Danae Humphrey and faculty advisor AnnMarie Manzulli.

From left to right: Romain Caiette, Shalden Cardano, Sona Pisova, Sandra Nedal, Evelina Odsvall, Yvonne Denné, Jairus Kiyonaga, Dionne Danae Humphrey and faculty advisor AnnMarie Manzulli.

Hawai’i Pacific University’s very own NSAC team placed 6th in Nationals at the 2015 National Student Advertising Competition on Thursday, June 11 in Las Vegas, Nevada. This year’s team spent countless hours working on a $60 million campaign they titled “Trust Your APPetite, #trustthehut” for this year’s NSAC client, Pizza Hut. This is the team’s first time placing at Nationals since being established back in 1992 by Professor Emeritus, Dr. Helen Varner.

“I believe that although the competition is extremely difficult, time consuming, and expensive, it is an incomparable learning experience. I’m delighted that HPU is still offering students this incredible, life changing opportunity,” stated Dr. Varner.

HPU’s NSAC accomplishment is also the first time in history a Hawai’i school has ranked so high in a national NSAC competition, representing the state of Hawai’i’s District 13 in the American Advertising Federation, according to AAF District 13 governor Paul Lam. 

The top 8 universities in their ranking order are as follows: 1st place: University of Oregon, 2nd place: Johnson & Wales University-Providence, 3rd place: St. John’s, 4th Place: Louisiana State University, 5th place: University of North Carolina-Chapel Hill, 6th place: Hawaii Pacific University, 7th place: West Texas A&M, and 8th place: Minnesota State University-Moorhead.

Students in Mass Communication, Advertising, and Public Relations provided a combination of diversity and talent to take HPU this far at NSAC. This year’s team members included; Shalden Cardano, Yvonne Denné, Dionne Danae Humphrey, Jairus Kiyonaga,  Evelina Odsvall, Romain Caiette, Sandra Nedal, Sona Pisova, Michael Sinada, Alexandria Spearman and Yu Mizuma.  

“Their creativity and commitment to excellence earned them an industry experience that will help launch their careers. We are grateful to AAF District 13 for supporting Hawaii’s advertising and mass communication students,” said faculty advisor AnnMarie Manzulli.

About AAF District 13 
The American Advertising Federation is a national organization which protects and promotes the well-being of the advertising industry. AAF District 13 represents the Hawaii advertising industry at the national level, and oversees AAF-Hawaii and Ad 2 Honolulu, both trade organizations for professionals involved in, or interested in advertising.
Ad 2 Honolulu serves professionals aged 32 and younger. We accomplish our mission through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. We bring members together to yield creative business solutions. We present the industry with its future leaders. We honor advertising excellence, and promote diversity in advertising by encouraging the recruitment of people of diverse cultures. We give back to the community through pro-bono public service campaigns for local nonprofits, and through student scholarships and mentorships.

Photo courtesy of AnnMarie Manzulli.